Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
DALLAS GSD&M has created a $20 million campaign that promotes the personalities of the PGA Tour and the good work they do.
The four 30-second humorous television spots introduce a charitable twist to the Austin, Texas-based Omnicom agency’s “These guys are good” paid campaign for the PGA Tour. Previously, the PGA has used public service announcements to promote its charitable activities.
One ad features golfer Ernie Els teaching a math lesson at a Boys & Girls Club.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in