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NEW YORK Nike on Wednesday will debut a new brand campaign, themed “What if?” which shows professional athletes switching sports to illustrate the hard work and dedication they all share, the company confirmed.
The campaign, created by Wieden + Kennedy in Portland, Ore., consists of one main spot that will run in 15-, 60- and 90-second versions. The ads show athletes such as Lance Armstrong, Andre Agassi and Serena Williams playing sports for which they are not famous.
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