Prisco Leads Gap to Film Directors, Startup Shop

Although the Gap has had many famous faces in its ads, it looks like the real stars in this summer’s campaign will be the ones behind the camera.

Cameron Crowe, the Coen brothers and Roman Coppola, son of Frances Ford Coppola, have agreed to direct new spots for the effort, which is scheduled to break in May, sources said.

Rebecca Weill, a representative for the 3,800-store chain, confirmed that West Coast creative director Lisa Prisco, who guided Gap ad campaigns in the late 1990s, is developing the campaign on a consulting basis.