DETROIT Campbell-Ewald and DraftWorldwide initial advertising for the United States Postal Service focuses on Priority Mail shipping.
The new campaign, breaking Feb. 17, will run in major markets including Boston, Chicago, Detroit, Los Angeles, New York and Philadelphia. It includes one 30-second television spot, newspaper and magazine ads, and an outdoor display in New York's Times Square.
Creative demonstrates the reliability and affordability of Priority Mail and targets small-business owners.
The Warren, Mich.-based Campbell-Ewald, which partnered with DraftWorldwide of Chicago, won the $100 million account in July 2002 following a three-month review. The tandem unseated Chicago's Leo Burnett.