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NEW YORK This holiday season advertisers are taking a special interest in drawing consumers online with their traditional advertising campaigns.
Starbucks, Banana Republic and the Diamond Trading Co. are among the companies that have developed special Web sites for the holiday season and promoted the venues in print and TV ads.
Starbucks has created gift cards, print and outdoor featuring red-on-cream illustrations of its specialty coffees. Ads direct the public to www.theredcup.com, where they can find holiday tips and games that are updated daily.
Banana
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