If the Lake Michigan Federation gets as much attention on its freshwater issues as it's getting for George Gier's ad copy, it will be in great shape. DDB Needham Chica" />
If the Lake Michigan Federation gets as much attention on its freshwater issues as it's getting for George Gier's ad copy, it will be in great shape. DDB Needham Chica" /> PRINT COPYWRITER: GEORGE GIER <b>By Beth Heitzma</b><br clear="none"/><br clear="none"/>If the Lake Michigan Federation gets as much attention on its freshwater issues as it's getting for George Gier's ad copy, it will be in great shape. DDB Needham Chica | Adweek PRINT COPYWRITER: GEORGE GIER <b>By Beth Heitzma</b><br clear="none"/><br clear="none"/>If the Lake Michigan Federation gets as much attention on its freshwater issues as it's getting for George Gier's ad copy, it will be in great shape. DDB Needham Chica | Adweek
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PRINT COPYWRITER: GEORGE GIER By Beth Heitzma

If the Lake Michigan Federation gets as much attention on its freshwater issues as it's getting for George Gier's ad copy, it will be in great shape. DDB Needham Chica

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'I grew up with guys who go fishing in the lakes and don't see a problem with eating what they catch,' said Gier, who grew up in a Chicago suburb and attended University of Wisconsin-Stevens Point. 'Some of them have got to be glowing by now.'
Gier got his feet wet on pro bono work with ads he wrote at Fallon McElligott/Minneapolis for the Children's Defense Fund. He spent four years at Fallon and six months at Hal Riney & Partners/San Francisco before settling at DDB Needham Chicago in 1990.
Copyright Adweek L.P. (1993)