'I grew up with guys who go fishing in the lakes and don't see a problem with eating what they catch,' said Gier, who grew up in a Chicago suburb and attended University of Wisconsin-Stevens Point. 'Some of them have got to be glowing by now.'
Gier got his feet wet on pro bono work with ads he wrote at Fallon McElligott/Minneapolis for the Children's Defense Fund. He spent four years at Fallon and six months at Hal Riney & Partners/San Francisco before settling at DDB Needham Chicago in 1990.
Copyright Adweek L.P. (1993)