Prime Point's Hanrahan Joins OMD

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NEW YORK Jack Hanrahan, the former chief marketing officer for Prime Point Media, has joined OMD USA as director of strategic print communications.

In this newly created position, Hanrahan, 55, assumes all responsibilities for developing and negotiating all print strategic plans and the development of all integrated media plans, an OMD representative said.

He will also be a member of the OMD executive committee. His first day is Dec. 1.

At Prime Point Media, he was credited as having positioned the media startup in the nontraditional out-of-home space and sold initial and repeat business programs to clients such as Procter & Gamble, MasterCard and McDonald’s.

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