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Still glowing from the success of last year’s “Yanks” campaign for Adidas, Leagas Delaney in San Francisco has landed the plumb creative assignment for baseball’s New York Yankees.
The storied franchise has also tapped BBDO, New York, to handle integrated marketing and media planning and buying on a pro bono basis.
Leagas snagged the creative work based on the tagline: “Witness history. Get out there. Go Yanks.” The shop will break a series of radio spots this month with the creative concept, while print and outdoor ads are being developed in-house.
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