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NEW YORK-On the heels of its initial public offering, online auction site Priceline.com has embarked on an agency review for a $10-12 million account, the spending for which is expected to grow significantly, sources said.
The Stamford, Conn.-based e-commerce outfit has held credentials meetings with 8-12 shops and plans to reduce that number to between two and four finalists this week. At that point, each will get a creative assignment, with an agency selection due by the end of May.
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