Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Priceline.com said it would start offering expanded graphical ad units on its Web sites.
The Norwalk, Conn.-based company redesigned all five of its travel sites, including Priceline.com, Lowestfare.com and RentalCars.com, to run skyscraper and top-of-page banner units.
Paul Hennessy, chief distribution officer for Priceline, said the new ad units would make the company’s sites more compelling to advertisers. The sites have offered standard banner units since 2001.
The growing demand for Web advertising has led several high-traffic transactional sites to make space for advertising.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in