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NEW YORK Priceline.com is in final negotiations with Butler, Shine, Stern & Partners, an independent agency in Sausalito, Calif., about handling creative chores on its ad account, per sources.
Interpublic Group’s Gotham in New York; MDC Partners’ Kirshenbaum Bond + Partners in New York; IPG’s Mullen in Wenham, Mass.; and independent The Brooklyn Brothers in New York also made final presentations, according to sources.
Priceline in Norwalk, Conn., spent almost $40 million in major measured media in the first eight months of 2006, according to Nielsen Monitor-Plus.
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