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NEW YORK Online travel booking company Priceline.com has begun contacting agencies about its creative chores, now handled by Interpublic Group’s Gotham, sources said.
The Norwalk, Conn.-based client in recent years has spent $40-50 million annually in major measured media, according to Nielsen Monitor-Plus. The tagline of Gotham’s most recent Priceline work is, “The best way to save.”
Gotham in New York, which has handled the business since late 2002, is expected to defend. The agency had no immediate comment.
Priceline
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