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By Jim Edwards

Shortly after Foote Cone & Belding’s San Francisco office won the massive AT&T Wireless account in 1998, the agency received a curious fax from one of the companies that prepared and printed its billboards and magazine ads.

The fax detailed a vacation itinerary, including its cost, for Judy Brill, FCB’s chief buyer of printing services on the AT&T business. In short, a salesman at FCB’s print house, In Sync Media, had paid for Brill’s honeymoon.



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