ATLANTA McRae Communications has been chosen by Prevent Child Abuse Georgia to assist with strategic planning, communications, public relations and advertising, the agency said.
The Atlanta shop will first provide PCA Georgia with public relations assistance in support of a child-endangerment statute by the state legislature. As part of this effort, the agency organized a Child Abuse and Child Fatality Prevention Day at the state capitol.
McRae also is providing media relations and event management assistance for the client's annual Stars in the Arts black-tie fundraiser.
PCA Georgia also intends to launch an integrated branding campaign in the fall to increase public awareness of the organization and its programs, the agency said.