Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
LOS ANGELES Online music subscription service Pressplay said it is launching a search for an agency to handle its creative and media account.
The search will focus primarily on agencies with a West Coast presence, the client said.
The selected agency will be charged with creating a test-marketing program. While a client representative said that billings have not yet been determined, sources estimate that billings could reach $5 million if the test-market campaign is successful.
The client, which has offices in Los Angeles and New York, has not previously worked with an ad agency.
Effective
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in