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SAN FRANCISCO Online music-subscription service Pressplay is delaying its anticipated agency selection by a week or more due to its acquisition today by Roxio, sources said.
The music service is also to be renamed Napster, sources said. The name was acquired last year by Santa Clara, Calif.-based Roxio, a digital-media software company, which announced plans to relaunch the well-known name as a legal, paid online-music service.
Sources had expected Pressplay to name an agency this week to handle its estimated $5 million creative and media account.
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