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Henderson Advertising topped tough competition to win Colonial Life & Accident Insurance Company’s marketing account.
The Columbia, S.C., agency won the estimated $5 million business after a three-month review. It defeated Atlanta finalists Fletcher Martin Ewing, Sawyer Riley Compton and The Morrison Agency.
Saatchi & Saatchi, the New York incumbent which handles marketing for Colonial parent UnumProvident Corp., did not participate in the review.
Al Perkinson, Henderson’s director of client services, said the key to besting the competition—which originally involved 14 agencies—was “paying careful attention to every step” of the review.
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