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CANNES Two Leo Burnett executives referenced the words of the agency’s namesake to relay the power of public-service advertising at a session today at the International Ad Festival entitled “Creativity for the Greater Good: A Public Service Campaign Showcase.” Leo Burnett, founder of the Chicago-based shop, once said, “Words that kindle a fire in our minds … have rallied people to action.”
Linda Wolf, worldwide chairman and CEO of Publicis Groupe’s Leo Burnett, and Miguel Angel Furones, chief creative officer, showed various examples of how the industry has tackled societal problems with passion, conviction and ingenuity.
“When
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