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NEW YORK Hector Prado, co-founder of advertising agency The Lab, has parted ways with partner Pablo Trench to launch his own company, FireFly.
The Colombia-born creative said FireFly actually started operations in June as a division of The Lab, but in September was spun off as an independent firm. Both The Lab and FireFly are based in Miami.
FireFly, said Prado, has set out to position brands as an integral part of an entertainment experience for the consumer.
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