Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Colorado State
Fair Campaign
LOS ANGELES–“Party ’til the cows come home” is the theme of this year’s Colorado State Fair advertising campaign.
The integrated marketing effort from Praco, a Colorado Springs, Colo., agency, naturally features bovines, including a herd that sings the praises of the fair (with the help of some special effects) in a TV spot that broke on network and cable in Colorado markets last week.
Praco spent four months creating the campaign, which focuses on the fair’s activities and affordability.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in