PR Practice Grows at TransSynergy

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DALLAS The TransSynergy Group has picked up four new public relations clients: ACR Retail, iTKO, WOOT.com and Xterprise, the company said.

The Dallas-based firm, which specializes in marketing and public relations services, acquired the four accounts without a review, according to Roy Miller, TransSynergy’s vice president of public relations.

“ACR, iTKO, WOOT.com and Xterprise came to us as referrals from business colleagues and existing clients,” Miller said. “None of them has ever hired a marketing or PR agency before, but we have worked in each of their industries, so they recognize we’re really interested in identifying their marketing challenges and then figuring out which road they should travel.”

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