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Visa International said last week that the overseas assignment it has contacted agencies about is more PR-driven than advertising-oriented.
John Elkins, the Foster City, Calif.-based client’s evp of brand management, began soliciting credentials last week from ad agencies, according to sources.
It could not be determined if WPP’s Burson-Marsteller and Omnicom’s Fleishman-Hillard, two PR shops on the Visa roster, had been approached. Both referred calls to the client, which said Visa International is not looking to replace them.
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