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Brodeur forms unit to target nanotechnology clients
Germ-resistant clothing. Microscopic robots that seek and destroy viruses. These are just two of the promises of nanotechnology, the science of manufacturing products on a molecular level. Figuring that today’s science fiction may be tomorrow’s hot PR category, Omnicom tech specialist Brodeur Worldwide launches a nanotechnology consulting practice this week.
The unit begins with two nanotech-product clients, LSI Logic in Silicon Valley, Calif., and Magfusion in Phoenix.
“We’ve been studying it for several months, and the amount of media coverage dedicated to nanotechnology has increased dramatically,” said Michael Brewer, the new practice’s leader and evp at Brodeur in Boston.
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