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Pollak Levitt Chaiet Creates a Quiet Riot in New Work for Telco
ATLANTA–A librarian who loses her cool and a generous mobster are featured in the latest TV campaign for Powertel, a Georgia-based digital PCS phone service provider.
The spots, created by Pollak Levitt Chaiet (PLC) here, use humor to set Powertel apart from its competitors, said agency senior vice president and creative director Andrƒ Nel.
“We’re trying to be a little different in the category,” said Nel, who joined the shop in 1996 from The Richards Group of Dallas.
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