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Jager Di Paola Kemp asks, “Do you have the Powerpuff stuff?” in its first national campaign for the Cartoon Network’s animated series The Powerpuff Girls.
The campaign, to break in August, consists of broadcast, print and collateral executions with the “Powerpuff stuff” line serving as the tag. Spending was estimated in the low seven figures. Media chores are being handled in-house.
A pair of TV ads feature surfing and snowboarding. In each spot, groups of teenage girls are shown waking up in the morning and preparing for their activities.
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