'Power Buy Guy' Zooms Into Action

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Stone & Ward has introduced “Power Buy Guy,” an in-store shopping superhero, in new television spots for Harvest Foods.

The unintentionally funny, jumpsuited spokesperson zooms down aisles squeezing fruit, spotting savings and bewildering customers.

An outdoor and radio teaser campaign will precede the introduction of Power Buy Guy on Sept. 6. Thirty-two billboards will feature a lightening bolt and the single word “Power.”

Six television commercials by the Little Rock, Ark., agency will follow, with spot buys in Arkansas and Louisiana where Harvest Foods operates 33 grocery stores.





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