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Potter/Katz has added two new ad accounts within the span of a week: Clifford Electronics and The American Institute for Public Safety.
The North Hollywood, Calif., agency will handle a major repositioning effort for Clifford, a maker and marketer of mobile security products such as key-chain remote controls.
P/K leveraged its relationship with the Chatsworth, Calif.-based company’s new president, Alex Wijnen, to win the estimated $1 million account. Wijnen previously served as president of Vivitar Corp.,
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