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SAN FRANCISCO-Red Orb Entertainment, a division of Broderbund Software, has launched the first phase of a new campaign to herald the arrival of Riven, the sequel to the best-selling CD-ROM game, Myst. Three print ads, created by Saatchi & Saatchi here, will run through November in hard-core computer and gaming magazines such as Electronic Gaming Monthly, Computer Gaming World and Wired.
This is the first time Broderbund has advertised a computer gaming product. Myst, which was launched in 1993, became a huge success without advertising.
Broderbund officials would not comment on billings, but sources estimate the Riven campaign to be backed by at least $2 million.
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