Post-Goulet Emerald Effort Is Addictive

NEW YORK Attention must be paid to the untimely passing of Robert Goulet, who set a new (and unlikely) standard for Emerald Nuts pitchmanship: if you recall in last year’s ads, if you didn’t keep your blood sugar and energy on an even keel, the turtlenecked crooner would arrive at your office at 3 p.m., wearing various shades of maroon outerwear and a gold necklace and “mess with your stuff.” I’m happy to report that despite the loss of the beloved mustachioed entertainer, the agency, Goodby, Silverstein & Partners, has extended the strategy to new (and ever more surreal) heights.