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NEW YORK The New York Post has expanded its relationship with Merkley + Partners, naming the Omnicom Group shop lead agency on its brand. Billings are estimated at $6 million.
Merkley had worked on a project basis back to last year, when it created TV spots promoting a glossy insert called “The Yankees Century” from the Post. The New York shop will now create consumer and trade ads. The move was made without a review.
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