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'Post' Formalizes Relationship With Merkley

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NEW YORK The New York Post has expanded its relationship with Merkley + Partners, naming the Omnicom Group shop lead agency on its brand. Billings are estimated at $6 million.

Merkley had worked on a project basis back to last year, when it created TV spots promoting a glossy insert called "The Yankees Century" from the Post. The New York shop will now create consumer and trade ads. The move was made without a review.

"We continually incorporate new features and promotions into the Post, and [Merkley's executives] have been great partners in helping us communicate these innovations to both our readers and advertisers," said Geoff Booth, vice president and general manager at the daily newspaper.

"The New York Post is the last quintessential New York newspaper," said Merkley CEO Alex Gellert, in a statement. "We see [Merkley] as one of the last quintessential New York agencies and this partnership as a perfect marriage."