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With the Web–as with life–trading e-mails is good, but getting what you want is better. According to a new report, Web sites that offer Internet services, such as free e-mail, are proving increasingly popular with users, but portals and search engines garner the most traffic.
Nielsen NetRatings* reports that the category of search engines/portals and communities outflanked all competitors with a 92.4 percent at-home reach for the month of May 2001. Sites in the telecom/Internet services category came in second, but their collective reach was more than 20 percent less than that of the search engines/portals category.
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