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NEW YORK Porsche North America has made a further cut in the agencies pitching its $40 million ad account, according to Ark Advisors, the consultancy managing the process.
Two agencies have been cut, leaving four. The finalists are Interpublic Group’s Carmichael Lynch, the incumbent in Minneapolis, and sister shop The Martin Agency in Richmond, Va., as well as independents Cramer-Krasselt in Chicago and SS&K here.
Eliminated from the process were independent mcgarrybowen here and IPG’s Hill, Holliday, Connors, Cosmopulous in New York.
There
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