Porsche Taps Heritage and Style

Porsche goes beyond performance to draw upon its proud history in the latest round of advertising from Carmichael Lynch.

“We are focusing on things that other sports cars can’t say,” said Craig Rowley, a group account director at the Minnea polis agency. “The cam paign speaks clearly to the brand position and the degree of passion and excitement we want to continually infuse into the Porsche brand.”

The TV and print campaign builds on last year’s theme, “It’s a thrill like no other,” which emphasized the joy of driving a Porsche.