Porsche Spots May Reach Europe

SAN FRANCISCO-Goodby, Silverstein & Partners’ next round of ads for Porsche may have a more international reach, as the client is expected to run the work in Europe for the first time.
The San Francisco-based agency is preparing TV ads and direct response work to run in the U.S. next spring, said Joel Ewanick, general marketing manager of Porsche of North America.
In addition, Porsche managers in the U.K. and Brussels are likely to pick up the American work, “although the final decision has not been made,” Ewanick said.