Porsche Limits Agency Hunt to Western Shops

RENO, NEV. – For Porsche, the word is out: East Coast agencies need not apply. Porsche Cars of North America, which unexpectedly fired Fallon, McElligott/Minneapolis two weeks ago, will meet with some 10 West Coast agencies in the next few weeks to handle its estimated $18 million.
Porsche’s U.S. marketing manager Joel Ewanick has viewed creative of about 25 shops across the country. But, he said, because the company is based in Nevada, geography dictates that an agency based between San Diego and Seattle, will get the nod when they settle on a new agency next month.
‘It’s important to us to be able to travel to our agency, meet and be able to get back to Reno in one day,’ said Ewanick, who was in New York last week to meet with shops there.
Porsche has fallen on hard times in the last several years, selling just 4,133 cars last year, compared...