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Agency Was Unanimous Choice of Client Committee
By Aaron Baar and Jim Osterman
CHICAGO–Carmichael Lynch brought Porsche Cars North America back to
Minneapolis last week with a pitch that focused on selling the Porsche experience.
“We found they had a real identification with
the Porsche brand,” said Richard Ford, chief operating officer of Porsche Cars North America. “We’re selling an experience. They understand that.”
The U.S. division of the German carmaker last Friday awarded Carmichael creative duties on its $15 million account over Kowloon Wholesale Seafood Co.,
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