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ATLANTA Popeyes Chicken & Biscuits has hired a consultant to oversee a review for its $20-million-plus corporate account after splitting with Interpublic Group’s Hill, Holliday, Connors, Cosmopulos, the client confirmed.
Tom Whitley, vice president of advertising and promotions for the chain, a division of Atlanta-based AFC Enterprises, said Sherry Treco-Jones with consultancy Agency I.D. will oversee the review process. Agency I.D. is also located in Atlanta.
“Treco-Jones has worked with us on several regional agency processes,” said Whitley.
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