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ATLANTA Requests for proposals will not be issued in the review for the $20 million account of Popeyes Chicken & Biscuits.
Instead, search consultant Sheri Treco-Jones of Agency ID in Atlanta, which is managing the process, said that she and the client will begin a series of visits to undisclosed agencies in different markets that appear to meet their criteria.
Following those visits, a cut will be made to a “much smaller number” and those shops will be given creative assignments, she said.
Atlanta-based
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