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Atlanta-based Popeyes Chicken & Biscuits has begun a search for an agency to handle local marketing and promotions for its eateries in Houston and East Texas.
Incumbent Love Advertising in Houston has opted not to defend. Agency officials declined to elaborate on their decision.
Sources said Houston-area shops have begun receiving questionnaires for the estimated $2 million account. The recipients had not surfaced at press time. Sue Harwell, the Popeyes executive overseeing the review, could not be reached for comment last week.
Love vice president Billie Van Slyke said assignments focused on Popeyes’ 35 franchise-owned outlets in Houston and surrounding markets.
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