Creating a Sales Revival in Houston Leads to Central Gulf Duties
NEW ORLEANS--McCann-Erickson Southwest has been assigned the Central Gulf territory of Popeyes Chicken & Biscuits, adding the chain's plum market of New Orleans to its roster.
The win will add $5-6 million in new Popeyes local market assignments to Houston-based McCann-Erickson Southwest, which last summer won the client's Houston-area account estimated at $2.5 million.
Originally, McCann was just assigned Popeyes' New Orleans-area account from Peter A. Mayer Advertising here. The Texas agency eventually acquired the entire region after the Big Easy incumbent decided to resign all of its duties after two-and-half years on the business.
The Central Gulf region covers an area from Lake Charles, La., to Mobile and Birmingham, Ala.
Popeyes field marketing director Sue Harwell said she was impressed with McCann-Erickson's turnaround of the chain's sagging sales in Houston and decided to add the New Orleans territory to the agency's fold, effective May 1.
"We felt it was important, with New Orleans being the original home of Popeyes and our heritage, that it be handled by an agency that could deliver media buying clout and expertise," said Harwell, "and had the professional advertising savvy that McCann has exhibited."
When Mayer Advertising president Mark Mayer was notified that the New Orleans account was moving to McCann, he decided to resign the remainder of the business last week.
McCann, which will establish a new account services unit in its existing network service office in New Orleans, will handle all but two of the client's markets formerly at Peter A. Mayer Advertising, according to Harwell.
The work McCann has done for Popeyes in Houston includes creative and media buying duties for a fall promotion, Christmas holiday advertising with a "Seasons eatings" tagline and a campaign for the Houston Livestock and Rodeo Show. The latter included a box of chicken that bucked like a bronco.
Hill, Holliday/Altschiller in New York is Popeyes' national agency.