BOSTON The Pop Warner Little Scholars youth football organization has chosen Conover Tuttle Pace for public relations chores.
The independent agency in Lynnfield, Mass., will work with Langhorne, Pa.-based Pop Warner on a number of the organization's key initiatives, including Pop Warner's scholastic program and annual All-American Scholar Awards events and the Pop Warner Super Bowl, as well as its national cheerleading and dance championships.
The agency will also work with Pop Warner to develop strategic communications and grassroots initiatives that will promote participation in youth football and cheerleading while emphasizing the importance of academics and community service.
Chip Tuttle, agency CEO, said in a statement that Pop Warner's emphasis on academic achievement, as well as athletics, adds an extra dimension to the assignment.
"We have a number of initiatives that are both enriching and key to the Pop Warner participants experience on and off the field. We felt it was time to highlight these experiences and the differentiators between Pop Warner and other youth sports organizations," said Jon Butler, client executive director.
The client had no previous PR shop and does not have a dedicated ad agency, so Conover Tuttle becomes its de facto lead communications and promotional resource.
There was no review for the business; rather, the shop targeted the client in 2004 and signed aboard after year-long talks with the group's management. The budget was not disclosed.
—Adweek staff report