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NEW YORK A print and outdoor campaign for Popular Science pokes fun at the laddie magazines that take aim at male libidos by tagging technology and gadgets “The other thing men think about.”
One ad shows a man hugging his bright yellow Humvee on a tropical beach. Accompanying copy reads, “Do men worry about performance problems? Not when she has a 315 horsepower Vortec V8 under the hood.” In another a man weeps with joy as he scribbles a note to his significant other on a computer.
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