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Weiss, Whitten, Stagliano’s new ad campaign for The Economist captures the cheeky sensibility of the global weekly.
TV, outdoor and print ads mix news photos with pithy copy and an established tagline: “Subscribe to a global point of view.”
One TV spot (shown here) begins with a red screen, matching The Economist’s logo. It peels away, revealing a black-and-white photo of British Prime Minister Tony Blair. He assumes a stately pose as a voiceover describes the magazine’s offerings.
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