Pontiac Joins World Cup Sponsorship | Adweek
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Pontiac Joins World Cup Sponsorship

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DETROIT - GM's Pontiac division became the third General Motors entity to sponsor World Cup Soccer '94 last week. Pontiac joins GMC Truck as Gold Level sponsor. The GM Card will also be a support sponsor to that effort. GM's general manager of marketing Phil Guarascio noted that the addition of Pontiac makes sense because 60% of GMC Truck dealers also own a Pontiac franchise.
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