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The Stephenz Group continues to win technology accounts despite significant ad-budget cuts in the struggling sector. Polycom is the latest company to hand advertising duties to the San Jose, Calif., shop.
“The good news is there are companies out there looking for agency partners to help them,” said Barbara Zenz, president of the 20-year-old agency. Unlike last year, when clients took a quick-fix, “give me a brand” approach, Zenz said businesses are now looking to form deeper relationships with shops.
Polycom awarded its estimated $3 million business to The Stephenz Group after a review that included four other, Bay Area agencies.
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