Politics as Usual: Spend, Spend, Spend

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For Lyndon Johnson, it was “Daisy.” For Ronald Reagan, it was “Morning in America.” For George H.W. Bush, it was “Willie Horton.” In a presidential election year, when roughly half of all citizens old enough to vote turn up at the polls to choose America’s next leader, political advertising jams the airwaves. As Election Day nears, the dull roar becomes a numbing crush. But sometimes one ad stands out—one that is striking, memorable or provocative enough to define the race, to change the course of the contest and even alter the outcome.

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