Polaroid Thinks Global

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Polaroid Corp. has solicited image ideas from the lead shops on its $130 million global advertising account and may invite other roster and nonroster agencies to submit proposals, sources said.
Top executives at the Cambridge, Mass.-based company have in recent weeks heard presentations from its U.S. agency–Goodby, Silverstein & Partners in San Francisco–and Bartle Bogel Hegarty in London, which handles the client’s advertising in Europe, said Alison Corcoran, vice president of marketing at Polaroid.
Both Goodby and BBH presented ideas on how Polaroid can assume “a global approach” across its consumer photography, digital technology, business imaging and children’s product lines, Corcoran said.

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