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NEW YORK–Pop group ‘NSNYC headlines a new online promotion aimed at teen girls for Polaroid i-Zone cameras.
The cornerstone of the effort is an i-Zone micro-site (http://www.i-zonefantasy.com/), where through Sept. 15 fans can enter to win a private photo session with Justin, J.C., Lance, Chris and Joey. The winner’s photos, taken using an i-Zone camera, will be posted on the micro-site and NSYNC.com.
The sweepstakes, which will be promoted via viral marketing and ‘NSYNC’s 1.2-million-subscriber e-mail newsletter, was conceived by digital i-shop Starcom IP in Chicago.
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