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BBH Teams With Leo to Test Goodby’s Hold on U.S. Account
BOSTON–Polaroid Corp. is seeking to consolidate its $150 million global ad account. Its European agency, Bartle Bogle Hegarty, London, has enlisted Chicago-based B Com3 sister shop Leo Burnett in an effort to wrest the U.S. portion of the assignment from Goodby, Silverstein & Partners, sources said.
Polaroid representative Skip Colcord confirmed the company was “re-evaluating how we allocate our advertising resources,” though he downplayed an agency shootout.
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