Polar Selection Is Simply Devine

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Mass. Beverage Maker Hires D&P to Recast Its Flagship Brand
BOSTON-Polar Corp. has selected Devine & Pearson for an advertising and design assignment.
The immediate mission: create new packaging and logos for the Worcester, Mass.-based client’s flagship Polar Beverages brand of flavored seltzers and sodas.
A regional campaign re-introducing the brand in New England and New York is on tap for the spring.
Ad plans have not been finalized, but Devine & Pearson will likely handle creative and media chores, said Gerald Martin, director of marketing and strategic planning at the client.






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